Interested in starting your own entrepreneurial journey in music education but unsure what to expect? Then read up on our interview with Whitney Maxwell, Owner of Bloom Music Studio, located in Clive, IA, USA.

What's your business, and who are your customers?

We offer piano lessons for students ages 3-18. Our lessons are modern and fun, and we use technology and other tools to help students learn to love piano.

Tell us about yourself

I have been teaching piano either part-time or full-time since 2001. In 2009 I also began playing dueling pianos full-time and traveled the world performing up until Covid hit. I realized it was time to return to my first love of teaching, signed a commercial lease, and opened the doors to our studio on January 19, 2021. Creating a community and place where students love to come has been the absolute highlight of this journey. My two Goldendoodles also come to the lessons and are our 'musical therapy' dogs at the studio!

What's your biggest accomplishment as a business owner?

Starting the studio in 2021 and growing to 150 students in 18 months!

What's one of the hardest things that come with being a business owner?

Learning every aspect of how to run a business is such a challenge. There is so much that goes into a studio beyond the teaching hours.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research your market. Find out what the need/demand is first.
  2. Learn one or two social platforms and post consistently. Social media is such a powerful tool to spread awareness for your brand!
  3. Take calculated risks. If you can imagine and visualize it, there is a very real possibility you can achieve it!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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