Interested in starting your own entrepreneurial journey in fitness and health but unsure what to expect? Then read up on our interview with Blake Harrison, Founder of Blakefit, located in Henderson, NV, USA.
What's your business, and who are your customers?
Health-focused individuals at any level. From beginner to advanced, professional athlete to busy mom looking for energy to play with the little ones and still have enough to workout, EVERYDAY GOLD provides a delicious and simple solution to A+ nutrition.
Tell us about yourself
When I was 18 years old, I was the victim of attempted murder. Up until that point, I was a 4.0 student and all-state lacrosse player who was headed to Princeton to play Ivy League. I woke up from a coma 3 days after the attack, found myself in a wheelchair, and due to my brain injury, was forced to attend the brain injury department at Virginia Tech if I still wanted a college experience.
This motivated me to take control of my narrative... Rather than the Doctor's narrative of "Because you were attacked, you're likely limited to becoming 80% of the man you would have been, if you're lucky, and you must become realistic about your healing expectations." I flipped the narrative to, "Because this attack occurred, I'm forced to become obsessed with healing nutrition and supplementation on an unparalleled level, and that will fuel me to develop the ultimate supplements for myself so I can heal and become the best life transformation coach in the world."
What's your biggest accomplishment as a business owner?
1st Place at the NPC all-natural Ironman, Medal of Valor, and SF's Hottest Trainer of the Year, but aside from accolades, my biggest accomplishment is never stopping R&D from improving the formula each year. This is now the 5th iteration of my formula, and I have launched the 5-in-1 EVERYDAY GOLD supplement that puts five supplements in every scoop rather than being a slave to the profit agenda of the supplement industry, which tries to sell you five separate pills and powders because that model is best for their margins.
What's one of the hardest things that come with being a business owner?
Realizing the only path is failing your way to success, if you want to be the best, as soon as you "succeed," you must initiate a new, nearly impossible goal and fail your way to that. So you have to strike a balance between being your harshest critic and your loudest cheerleader at the same time. Never give yourself "participation trophies," and realize that these humbling and humiliating experiences are the only ones that grow you.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- No growth comes from comfort. Don't start a business if you're looking to be comfortable.
- Only start a business around your greatest passions... You will face numerous challenges, and the fuel that will help you push through those trials and tribulations will be your connection to your passion and purpose.
- Adapt; don't be set in your ways. Set big goals in a timely manner, but realize it will take time and adaptation to get there. What you end up with might not be exactly what you intended. Be ready to evolve, and don't be afraid to abandon aspects that are not working to focus your efforts on the parts that are.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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