Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jeremy Malecha, CEO of Biocanic, Inc., located in San Diego, CA, USA.

What's your business, and who are your customers?

We are a health intelligence platform for functional and integrative coaches and practitioners. We were born out of my experience as a client of a practitioner (my wife!), where I was struggling to understand all the intake forms, metabolic data, wearables, and supplements. Similarly, as a solo entrepreneur, was struggling and buried in administrative work managing her clients. So we built Biocanic, to help all of our entrepreneurs streamline, scale, and professionalize their personalized health programs.

Tell us about yourself

I spent my career in the traditional healthcare world in electronic medical records and digital health. However, with my busy career and doing "everything right," my weight and health were going in the wrong direction. It wasn't until I found functional health did I have a transformation and lost 40lbs and now feel better at 45 than I did at 25. So my passion is to help enable practitioners to create "40lb accomplishments" for all of their clients, whether that be weight loss, controlling chronic conditions, or even optimizing their health.

What's your biggest accomplishment as a business owner?

Honestly, it is just making the leap to launching Biocanic. Becoming an entrepreneur is hard; it's scary, uncomfortable, and nerve-racking. But I'm happy that I did it and won't look back. So when we help other solo entrepreneurs launch their own businesses, we have a shared kinship and empathy to do all that we can to make them successful in their own startups.

What's one of the hardest things that come with being a business owner?

The constant shift in priorities, tasks, and things to get done. When you don't have the corporate backing, as an entrepreneur, it's all on you; if you don't do it, it probably won't get done. So time management is key, and being in health, making sure not to burn out.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. When you make the leap, go all in. If you only do it partially, your customers will feel that. When they see you're all in, they want to go all-in with you.
  2. Invest in technology upfront. We hear from practitioners that "I need to get my first client before I invest in tech," which is the exact opposite way to think about it. It would be like opening a grocery store but not having any food. When you have your systems in place first, that shows you are a business, and you are ready to do this! This attracts your first customer.
  3. Keep at it. All entrepreneurs have good and bad days. I remind myself each day to recognize our accomplishments and accept the lows, which prevents me from getting bogged down in the issue of the day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.