Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Bill G. Williams, President of The B4 Group Inc., located in Toronto, ON, Canada.

What's your business, and who are your customers?

I'm in leadership development. Leadership is a choice and not just a position, so my customers are everyone from cubicle warriors and warehouse workers all the way up to the President and CEO. We all only have 24 hours in a day. Of that, your doctor tells you to sleep 8 hours, your boss tells you to work 8 hours, and that only leaves 8 hours to LIVE YOUR LIFE! That's why I work with people to leave work with more energy than they arrived with.

Tell us about yourself

I am called "Electric Bill" for a reason. I am on a mission to shock us out of our static daily routines. I am known for my unique brand of electrified methodologies for the workplace, now available to you in electric life. I'm a grateful champion of health and balance in body, mind, and spirit! I live my life with R.E.S.P.E.C.T.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is earning the respect of my clients. Their multiple engagements with me and the referrals to their trusted friends and family. I help people live the life they want to live and achieve the goals that mean the most to them.

What's one of the hardest things that come with being a business owner?

One of the most difficult things as a business owner is to learn to be "self-full." Meaning you need to know when to put yourself first and take self-care so you can focus effectively on your business and be there for your team and clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you are wildly passionate about your product or service. If you don't love it, it's not likely to sell. Your customers will feel your passion and want to purchase your product or service.
  2. Take time to determine who your most important customer is and what they hire you to do. Once you know your purpose, create your vision (your purpose when delivered with excellence).
  3. Know your values and not just the word. Your values should be verbs. Answer the question: "As demonstrated by what?" Then ensure any staff you hire embodies those same values. They cannot be taught; they must be lived!

Is there anything else you'd like to share?

My honest, succinct, and enthusiastic approach to leadership has inspired and reshaped countless national organizations over the span of thirty years. Whether coaching an individual over Zoom or speaking to rooms of more than a thousand delegates, My impact is equally felt. My power comes from hearing "No" and reformulating it as "Not Yet." I am the principal and president of the boutique leadership development firm, The B4 Group Inc, and the host and brand ambassador for The Art of Leadership Signature Series / The Art of Leadership for Women. I cater my solution-based strategies to individuals and corporations in the private, public, and not-for-profit sectors.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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