Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Stephen Richards, President, and CEO of BetterBody Foods & Nutrition, located in Lindon, UT, USA.

What's your business, and who are your customers?

We are a Better-for-You CPG food company that sells our brands (PBfit, Oatsome, and Plant Junkie) to Walmart, Costco, Sam's,, HEB, Winco, Meijer, Publix, Albertsons, Kroger, etc.

Tell us about yourself

Started the business because I love to cook, eat and experiment with healthy, delicious foods. Now my passion is providing great, healthy items to customers at a great price. Foods that will make a difference in people's lives are also easy to incorporate into their diet and are affordable!

What's your biggest accomplishment as a business owner?

Hard to single out the "biggest accomplishment," but the thing that I take the most pride in is the professional progression and development of BetterBody Foods team members.

What's one of the hardest things that come with being a business owner?

The greatest joy and the worst part are the people. It is truly a joy to see people develop and be excited about their job and the opportunity to participate in something bigger than themselves. The hardest part, and the biggest disappointment, is to see people that do not live up to their potential and fail.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The three tips for success as a business owner are:

  1. Lead by example - do not ask anything of employees that you would not do yourself.
  2. Treat everyone in the organization with respect and expect the same from all employees.
  3. Identify the three most critical items that need to be accomplished that day and accomplish them -- you cannot do everything, and you have to let some things slide.

Is there anything else you'd like to share?

Do at least one good thing per day for someone! I promise that if you send positive vibes into the universe, they will come back to you!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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