Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Bethany Hansen, Owner of Bethany Hansen, LLC., located in Minneapolis, MN, USA.

What's your business, and who are your customers?

I am a licensed Doctor of Physical Therapy, and I specialize in Pelvic Health. I treat all-gender adults for conditions such as bladder or bowel dysfunction, pelvic pain, painful intercourse, and pregnancy or postpartum dysfunction.

Tell us about yourself

I have been treating pelvic health patients for 18 years. I was working at an insurance-based clinic but became discouraged due to insurance limiting what treatments I could perform and the duration of patient care time. I went on my own in order to provide a better quality of care, improve patient satisfaction, and genuinely help people achieve their goals.

What's your biggest accomplishment as a business owner?

Having a full caseload with a waitlist as an out-of-network, cash-based Physical Therapist.

What's one of the hardest things that come with being a business owner?

Balancing my time. I love what I do, so I could easily spend all day and night treating patients, blogging about pelvic health, creating education for new pelvic health PTs, etc. I have to set "non-work time" boundaries so that it doesn't creep into my time for exercise, being with family and friends, and other forms of self-care.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't reinvent the wheel - find someone who has already paved the way in your specific expertise and pay them for help - mentorship, advice, etc.
  2. Know your strengths and ask for help - I'm not a tech wiz, so I paid someone to help me with my website, email marketing system, logo creation, etc.
  3. Don't be afraid to learn things outside of your area of expertise: it takes time, but you may find that you enjoy things you didn't know you would enjoy. It took me a lot of hours to build my website, even with help, but now I feel confident in its function, and when I need to make changes, I can do it without anyone's help.

Is there anything else you'd like to share?

Having a good support system can help keep you accountable and focused on reaching your goals. This could be a partner, like-minded business people, an online group, etc. It's hard to stay motivated all by yourself - commit to connecting with others to help you stay on track.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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