Interested in starting your own entrepreneurial journey in health supplements but unsure what to expect? Then read up on our interview with Jeremy Dyen, Co-Founder and CEO of Best Nest Wellness, located in Denver, CO, USA.
What's your business, and who are your customers?
BEST NEST WELLNESS® is the vitamin brand that supports your whole nest, including preconception, pregnancy, postnatal, childhood, and parenthood.
For the conscious mom, pre-baby, and beyond who wants high-quality supplements backed by clinical, developmental, and behavioral science that is authentic mom/neurologist-founded, approachable, and smart so you can help your family soar because we believe in providing smart nutrition for your growing nest.
Tell us about yourself
Starting a family is a time of immense change. Shortly before our first child was born, we ramped up our health knowledge. My wife, Madhavi Gupta, MD, is a neurologist, so she has a vast knowledge of health, particularly brain health. In addition, we both expanded our knowledge of natural health. When we found that it was hard to find the nutritional supplements that we wanted - specifically focusing on neurodevelopment and brain health - we decided to use our knowledge to make them. Thus, our Mama Bird Prenatal Multi+ was born. From there, we expanded to support moms in each life stage and bringing in products to support the whole family. What motivates me each day is supporting families with healthy offerings and education and getting feedback from customers that we have helped.
What's your biggest accomplishment as a business owner?
We sold out of our first product in weeks. That was proof of concept. We grew to $1 million in sales in the first two years and have continued to grow annually from there. Maybe as importantly, we have gone from a two-person operation - Madhavi and myself - to a larger team. My leadership skills have expanded immensely.
What's one of the hardest things that come with being a business owner?
It's kind of trite, but observing when you're too "in" your business rather than working "on" your business. Also, learning to say no. There are an infinite number of things we can be doing at any one time. What are the most important things? Or what is THE most important thing to do right now?
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- As an entrepreneur, GO first, learn, and course correct. Don't try to be perfect at first.
- When starting out, reinvest in the business for as long as possible before paying yourself.
- Test, test, test. Split test whenever possible. BUT, balance with trusting your intuition. Sometimes you have to let your intuition drive a decision - not always the numbers.
- Know your customers. Call them, email them, message them and ask them questions. Find out what they are experiencing, what they want, and how they are doing.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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