Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ben Bennett, Founder of Bens Surf Clinic, located in lahinch, Clare, Ireland.

What's your business, and who are your customers?

We own and run a surf school and surf shop on the West Coast of Ireland. We teach everyone from 6 to 80 years of age, from beginner to advanced surfers, including schools, families, and individuals. as well as provide quality surf and outdoor equipment for all.

Tell us about yourself

I have lived and worked on the west coast of Ireland since 1995. I worked as a rock climbing, kayaking, surfing, and hillwalking guide. With extensive experience in Ireland, I traveled widely to explore my passion for surfing. I founded Ben’s Surf Clinic in 2007. It is Ireland’s first hardboard and intermediate surf school. I have a strong passion for surfing and teaching others the skill.

I have been coaching since 1993, and along with my team, I want to provide the best surfing experience possible. I believe many can do much better surfing if they start off right, and I love to come to work each day and try to encourage people to go further with their surfing.

What's your biggest accomplishment as a business owner?

Being able to sustain myself and my family through surf coaching while still sticking to my principles of coaching it right and encouraging others to really learn to surf.

What's one of the hardest things that come with being a business owner?

Your role is continuously changing and adapting, changing from that of a coach to that of a manager of staff and business. Understanding that you can't do it all, you have to give people responsibility and access to allow yourself to delegate and actually switch off sometimes.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Ask as many people as you can for advice, but ultimately make the decision that works best for you and feels right. Usually a blend of lots of opinions.
  2. Set your principles early and stick to them as much as you can.
  3. Think long-term as much as possible; the quick buck will not sustain you in repeat business, and a good reputation will help you thrive.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.