Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Erica Beine, Founder of Beine Wellness Building, LLC., located in Lafayette, IN, USA.

What's your business, and who are your customers?

We offer genetic testing and food sensitivity testing programs to help athletes of all levels understand how to train, recover, and supplement their specific bodies. We've worked with over 50 Olympians all over the world, numerous national team members, and hundreds of up-and-coming athletes of all ages.

Tell us about yourself

Personally, I coached swimming and diving at the collegiate level for 13 years. Over time, I saw that nutrition was not the main focus for performance and recovery. Each athlete was taught essentially the same tips and tricks for nutrition. When I retired from coaching, I wanted to change how athletes thought about fueling and recovering their bodies through food and supplementation.

Every day, I'm inspired to help change the mindset in sports around nutrition, as well as to help athletes and their families better understand their bodies by providing them with the blueprint of their bodies to not only succeed in sports but to live long and healthy lives.

What's your biggest accomplishment as a business owner?

This is a difficult question because there are so many possible answers in all areas of business. Working with Olympic Gold Medalists is a huge accomplishment that anyone in their industry would be proud to say they've accomplished. I've been able to hire a great staff that can have the freedom to work anywhere while making an income to help support their families or themselves in a completely unique business model.

When I receive emails stating that clients have achieved their personal best times and are feeling great as a result of the changes they've implemented, I feel like a proud swim parent. But at the core of our beliefs and "why" in the business, the biggest accomplishment comes daily in seeing the "aha" moment in the eyes of a client when they connect the dots on what they can do to improve their particular and unique struggles.

What's one of the hardest things that come with being a business owner?

Boundaries. When it's your own business that comes from your ideas, time, and commitment to success, it's hard to put boundaries around your time. I've had to learn how to shut off my computer, not answer a text outside of reasonable business hours, and block a schedule off for personal and family time.

I have the drive to help as many people as I can, so boundaries help me stay excited to work, not burn out, and provide healthy time away from business activities. I was terrible at boundaries when I first started my business, but it's been an evolving curve with the help of other entrepreneurs, my business coaches, and my family to help me understand the need for creating boundaries.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you have an idea and you think it's good, run with it. A lot of people have ideas, but they never take action.
  2. All you have to do is make the next decision. When looking at starting a business from an idea, it can seem overwhelming with all of the needs of the business and choices to make. Many times we don't know the "how" to get our idea into a profitable business. If you just make the next decision in front of you and do not worry about a decision ten decisions from now, you'll simplify your path and the journey.
  3. Surround yourself with like-minded individuals who are more successful than you. For example, if you don't know how to build a website, ask someone in your network which has knowledge that can provide tips, join an entrepreneur group online, or join a local networking group. As a business owner, you'll need support and guidance along the way, so your network of other individuals with the same mindset is key to your success!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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