Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Heather Bray, Owner of Behind the Plate, located in Mississauga, ON, Canada.

What's your business, and who are your customers?

Behind the Plate is a virtual nutrition consultancy (Private Practice) guided by the following values and practices: Health at Every Size, Intuitive Eating, weight neutrality, body liberation, and neutrality and feminism. We primarily work with young women who are looking to remodel their relationships with food, ditch dieting, and heal negative body image. We also work with women who are pregnant, in the family planning stage, and/or recent new parents.

Tell us about yourself

I've been a dietitian for 5 years now and have worked in various clinical and community settings. I started Behind the Plate because I wanted to work with clients in a non-traditional space outside of the typical clinical settings. I wanted to reach a specific demographic that I have personal and professional experience on a wider scale. Owning a virtual practice allows me to reach more clients, thus, helping more people.

In my role as a consulting dietitian, I get to empower women every day by helping them address food fears, rules, restrictions, and negative body-image thought patterns and getting in touch with what their minds and bodies are truly asking for from a nutrition point of view. My client's success stories have always been my biggest motivator.

What's your biggest accomplishment as a business owner?

My biggest accomplishment thus far has been seeing positive changes that I have helped facilitate with my clients. I've worked with women who are now diet, restriction, and food rule free and those who have had healthy pregnancies and babies. In the last 6 months, I've launched a program model with my services which has been a huge hit thus far.

What's one of the hardest things that come with being a business owner?

The hardest thing for me is wanting to do it all! I have so many ideas for Behind the Plate beyond that of the typical virtual consultancy. I often have to remind myself that I can't do it all in a day and that I'm in this for the long haul!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your "why."
  2. Stay open-minded to opportunities and pivot if needed.
  3. Just DO IT!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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