Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jay Johnson, CEO of Behavioral Elements, located in Livonia, MI, USA.

What's your business, and who are your customers?

Behavioral Elements offers people and organizations a guide to transforming their behaviors and building high-performance teams and cultures. We have all experienced the negative impacts of adverse behavior. Workplace conflict, underperforming teams, failed projects, broken relationships, and wasted time/resources are all consequences of unmanaged behaviors. Our mission is to empower people and organizations to improve behavior and accelerate success. We are proud to support exceptional organizations across the world in building high-performance cultures of trust and belonging that we all deserve to enjoy. Clients include corporate, municipal, and non-profit entities that seek to improve performance, grow profits, and overcome some of the most common people challenges in the modern work environment.

Tell us about yourself

I love helping people and companies thrive and survive. I am a natural problem-solver and use my experience and knowledge in behavioral science to help others achieve their goals. My experience demonstrates that with the right guidance, we can overcome the limitations and barriers created by poor behavioral choices. Behavioral Elements was built on the core idea that people are capable of incredible growth sometimes. We just need a little support in taking the first step.

What's your biggest accomplishment as a business owner?

Developing a proprietary assessment that is being used by global organizations and Fortune 100 companies alike to better understand their culture and people.

What's one of the hardest things that comes with being a business owner?

Staying focused on what truly matters. As an owner, it is easy to slip into the habit of constantly putting out fires and missing the bigger picture.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Develop the behavioral habits that keep you on the path to success. Goals and vision are important, but without the right habits, it is easy to get sidetracked or derailed.
  2. Spend time getting to know yourself and your teams. The core of all success is being able to choose the right behaviors at the right moments. This is why a program like Behavioral Elements can be so essential, as it helps you to understand how you make decisions, your underlying core drives and values, what energizes you, and your preferred communication and work styles. Learning about yourself and your team is an investment in the humanization of your culture and performance.
  3. Strive for balance. Many startups and business owners lean into the behaviors that provide the most satisfaction. Unfortunately, this also means that they lean away from many of the behaviors that breed success. It is essential to balance the tasks and projects that excite you with the tasks and projects that may not be as exciting but are essential for exponential growth and sustainability. For example, I love designing new products and programs. But if I spend all of my time on pure innovation, I may very well neglect to establish the critical processes for implementation. This is why it is essential to seek balance among your behavioral preferences.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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