Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Natasha Wong, co-founder and CBO of Before Noon, located in Denver, CO, USA.

What's your business, and who are your customers?

Before Noon is a self-care membership platform that offers holistic therapy group sessions and products to release stress. Over 80% of Americans experience chronic stress. Yet, 60% do not get the emotional support they need to cope with stress. Instead of distractions or short-term relief, holistic therapy gets to the root of the problem. It calls out the pattern, breaks it, and therefore enables you to choose a different result.

As someone who chooses to live life with a full plate, going after my vision and goals has shown up in my life as burnout and shingles. To combat this, I turned to years of talk therapy and working out (yoga, spin, pilates, etc.) but found myself still feeling discontent and stuck. After sharing stories with my co-founders, Ann Tham and Danielle Lumetta, we realized that our individual struggles were not unique. United in our desire to break patterns, we found a solution in holistic therapy and wanted to create a safe go-to space to nurture our spiritual health. Because though I focused on supporting my mind and my body, there is the third pillar of wellness that I needed to prioritize, and that was my soul.

Before Noon is an integrated approach to self-care for people like me who want to create a habit of self-care and want accountability. We have our membership that includes unlimited live, virtual, group holistic therapy sessions: Energy Healing, Sleep Meditation, Ecstatic Dance, and Tarot and our self-care products that remind you to take care of yourself in between Sessions: crystals, incense, workbooks, and our self-care starter kits. Think of us as Peloton for your soul.

Tell us about yourself

I’m a 2nd generation San-Franciscan and was born the eldest daughter in a 2nd generation Chinese-American household. I’m one of five and am the middle child in birth order with two older brothers and two younger sisters. Alongside the experience of being the eldest daughter, it’s the resilience and hustle that I culturally inherited that motivates me to live out my biggest dreams, big or small, from being the 1st in my extended family to graduate from college to running a full marathon before ever thinking of training for a half. Both my paternal and maternal grandparents chose San Francisco for community and love. They were a part of building and shaping Chinatown and found safety and connection away from home. For me, growing up in a big city taught me to think fast, stay curious, trust my intuition, and embrace perspective.

What's your biggest accomplishment as a business owner?

This is a two-part answer! Hearing that our business impacts and inspires healing in our members’ lives encourage me to continue to build Before Noon. I’d also have to say the other biggest accomplishment is raising capital during a pandemic and knowing we are underrepresented across the tech ecosystem as Asian-American female entrepreneurs.

What's one of the hardest things that come with being a business owner?

I owned a lifestyle store in San Francisco before starting Before Noon. After closing my store in 2019, I had a difficult time seeing who I was without my business. My business’s survival, the community, and the busy lifestyle it provided me gave me purpose. I had become codependent on my business in that my identity and my worth was wrapped in it needing me. With the guidance and support of holistic therapy, I learned that my identity is not defined by the success and failures of my business, but instead defined by my Being. And for me, Being is how I relate to my thoughts, beliefs, and relationships with loved ones and myself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define and know your why.
  2. Surround yourself with people who unconditionally love you.
  3. Accept pivoting your business as an opportunity to refocus and prioritize.

Is there anything else you'd like to share?

We’re currently adding people every 2-4 weeks from our waitlist to join our platform. Join our waitlist - the first seven days are FREE.

And to start the new year by prioritizing you, I’d also like to invite you to join our Self-Care Challenge. Starting 1/17, attend 21 Sessions between 1/17-3/31, and you’ll have the opportunity to win some amazing prizes from Solage Resort, Lunya, and SoulCycle. All geared towards continuing that self-care. Check out the link for more details.

Where can people find you and your business?

Instagram: (Company)
Instagram: (Personal)

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.