Interested in starting your own entrepreneurial journey in content creation but unsure what to expect? Then read up on our interview with Cassandre Dunbar, creator of Be Well, Sis, located in Charlotte, NC, USA.

What's your business, and who are your customers?

Be Well, Sis is an award-winning wellness podcast and community dedicated to empowering Black millennial women with resources to level up mentally, emotionally, physically, and spiritually. Since its debut in March 2020, it has been recognized by Apple Podcasts as “New and Noteworthy” twice, ranked among the TOP 10 of Alternative Health podcasts and TOP 200 of all Apple Podcasts in the United States. It has also been added to the exclusive Level Up list by Amazon Music.

Tell us about yourself

Across the board, Black women suffer the worst medical outcomes and score the lowest in well-being assessments. Yet unfortunately, Black women are consistently overlooked or are an afterthought in the Wellness community.

I created Be Well, Sis to provide a safe space where Black women can finally feel seen and be heard. Wellness has been commodified and becomes synonymous with affluence - at Be Well,Sis- the "everyday woman" has a place to discuss and find solutions to her everyday challenges.

What's your biggest accomplishment as a business owner?

My biggest accomplishment to date is the fact that I actually started and continued even when I had really no idea what I was doing. Podcasting is a relatively new medium.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is the balance of 'wearing all the hats' and knowing when to seek help.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My first tip is to just start! A lot of us have really great ideas but are waiting until conditions are perfect and end up wasting a ton of time. There will never be a perfect time to start- just start where you are and with what you have. Refine your business as you go. My second tip is to 'remember your why.' It's important to have clarity around why you've decided to build your business. When things get tough (and they inevitably will), it's important to have your 'why' as your guiding light. The last tip is to surround yourself with people who are equally as passionate about a similar business or project. Entrepreneurship can be very isolating- especially in the early days. It's important for your mental health to have people who understand your pain points as well as to celebrate your triumphs.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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