Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Timothy Lee, Founder of Basic Science Labs, located in Rowlett, TX, USA.

What's your business, and who are your customers?

Basic Science Labs was formed to assist people in becoming and maintaining an alkaline environment within their bodies for optimal health. The founders were Healthcare Providers that understood the importance of pH within the body and the effects that occur when chronic acidification is unchecked.

The formula was changed three times within the first few months until a sustainable alkaline formula was formed. This formula can help raise body pH, restore healthy pH levels, and replace the alkaline reserves lost from chronic ingestion of acids (western diet, stress, sugars, and processed foods).

Our customers are anyone interested in becoming and maintaining an alkaline environment within their body. Our customers have researched and are aware of the importance of pH Balance and the illnesses that occur from chronic acidification over time. Our customers are health-conscious and holistically minded.

Tell us about yourself

I am a Certified Registered Nurse Anesthetist (CRNA) and have been in the medical field since 1979. What got me started in this business was listing to my colleague talk about his bout with arthritis, buffering his body with sodium bicarbonate, and the results that he achieved from it.

He told stories of others whom he had instructed to do the same and of their positive results. The results of diabetes, arthritis, back pain, and other chronic illnesses were the same: healing from buffering the body! So, one day, I said, "WE NEED TO BOTTLE THIS STUFF UP AND SELL IT"!

What motivates me each day is the stories of people who are now living their lives again!! It is inspirational to hear that people are Recovering, Living, Happy, and Enjoying Life again! The formula is far-reaching in that it helps in so many ways and areas of marketing. From HEALTH, HANGOVER PREVENTION TO SPORTS PERFORMANCE AND MUSCLE RECOVERY.

What's your biggest accomplishment as a business owner?

I'm still in business!! I am a small company now, and to stay the course and survive the financial ups and downs is a huge accomplishment. I am walking in Faith daily and trusting God that success will come.

What's one of the hardest things that come with being a business owner?

One of the most challenging times was when, after four years, we made the wrong decision to increase our price and lost sales, resulting in inventory that was going to expire. My partners decided to close the shop and quit. Sending the mass email informing our customers and anyone else that had dealt with us, WE WERE CLOSING was one of the saddest times.

After a couple of months (it was like losing a family member), I decided to buy my partners out and keep the business going forward. Today I have the original product for health, pHAlo, and two other products! OVRBUZD is sold for Hangover Prevention and Relief, and the newest development is pH Performance+ for Muscle Endurance and Recovery. I honestly can talk to anyone about anything while relating it all to the formula established seven years ago!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in your product!
  2. Don't throw $$ away with big firms that "say" they can help. (We spent 10's of thousand on them).
  3. Find your price range and stay with it. (We almost doubled our price to make a better profit margin).

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.