Interested in starting your own entrepreneurial journey in food & beverage but unsure what to expect? Then read up on our interview with Amanda Schonberg, Founder of Baking For Business, located in Baton Rouge, LA, USA.

What's your business, and who are your customers?

My business is Baking For Business. My customers are home bakers who are looking to increase their sales and grow their baking business.

Tell us about yourself

I got started when my students kept asking me questions on social media. I would go online and offer tips, and eventually, it opened me up to meeting an array of different people who needed help. Fast forward, I have been able to help so many bakers have 1K sales day, leave their job and try new passions with their baking. Seeing my students succeed is what keeps me motivated.

What's your biggest accomplishment as a business owner?

My biggest accomplishment would have to be the Baking For Business podcast, we are at 20,000 downloads, and it feels so amazing to know that so many people have tuned in to listen. I have women and men write me from around the world who listen. It gives me so much joy to know that regardless of it they purchase a product or not, my testimony is blessing someone else.

What's one of the hardest things that come with being a business owner?

The hardest thing is seeing your student struggle with mindset. It sucks when people are not able to see their full potential themselves. So many people have false beliefs and are afraid to go for their dreams, raise their prices or try something new. It hurts to see people not see the value in themselves, but it is fulfilling to be able to pour into them all the love and guidance that they don't realize they need.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The top three tips I would give someone looking to start are:

  1. Number 1- go for it. Regardless of if you feel the market is saturated, your gift will always make room for you.
  2. Number 2- be ok with being different. So many in my industry have beliefs that there is only one way to make money as a baker, and it just isn't true. You don't have to touch fondant. You don't have to make wedding cakes. You just have to believe in the products you sell.
  3. Lastly, don't be afraid of charging your products' worth- there are people who will gladly pay you the price tag that you charge. You just have to find them and provide them with value.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.