Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ava Rockwell, Founder of Rockwell School of Functional & Holistic Medicine, located in Sarasota, FL, USA.

What's your business, and who are your customers?

I am the founder of Rockwell School of Functional & Holistic Medicine. We provide an educational program, the Rockwell Tri-Doctorate, which offers 5 holistic doctorates and 7 minor certifications, some of which include functional medicine, traditional naturopathy, clinical herbalism, advanced holistic nutrition, and spiritual medicine.

Tell us about yourself

Empowering people to take charge of their health. We teach people how to manifest their full health potential and how to get paid to help others do the same. It's the most empowering thing in the world. Leveling up our health and achieving our ideal self is everything.

What's your biggest accomplishment as a business owner?

Just doing the work. Done is better than perfect. It's helped me address personal challenges of self-worth, perfectionism, and business energetics, which are critical to success.

What's one of the hardest things that come with being a business owner?

I'd say creating a structured schedule with a plan/goals. It's easy to have a vision; it's something else to implement it practically. We teach our students this in the Rockwell Business Emporium for holistic providers. We teach our students everything from business setup and systems to energetics. We teach them how to really know themselves so they can love themselves and their shadow through all the things that hold back their voice and visibility. Our program really transforms the student inside and out so they feel confident and at ease in their personal and professional authority. Sounds amazing, right? Well, it is.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I'd say... oohhhh, this is a good question. You need to know yourself well so that you can love yourself (shadow and all). That's when you are grounded, centered, and aligned enough to really be able to know your business. When you know your business, you're able to succeed. You don't get to know it immediately. It's a process. When you really know it, you can really own it, and you can reach the people you were specially coded to help. Most of us are going through the motions with little regard for these key factors, making things feel inauthentic or like a struggle. It doesn't have to be like that. I wish I'd known that earlier.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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