Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Audrey Saccone, CEO of Audrey Digital, located in New York, NY, USA.
What's your business, and who are your customers?
Audrey Digital is a Digital Marketing Agency for 7- and 8-figure entrepreneurs. We take pride in helping visionaries take their businesses to the next level with full-service marketing and operations — from strategy and sales funnels to content development and design.
Tell us about yourself
Following five and a half years in the non-profit sector, I moved into the online marketing space, where I worked for major players like Marie Forleo and Sophia Amoruso. During this time, I learned a lot about the digital entrepreneurship space — from launching to marketing to operations — and decided it was time to take my knowledge into my own business. I quickly learned that I loved being the "thinker" behind the work more than being the "doer," so I took my solo operation into an agency model. My motivation every day is to help established entrepreneurs find success with marketing and launch tools and strategies that work and are the most authentic to them.
What's your biggest accomplishment as a business owner?
A little over a year into the agency world, I'm thankful to have a team of "doers" that I get to guide and work alongside each day. Though there is still a lot of "doing" (aka deliverable development) on my part at this early stage of business, I feel proud of the team I have built.
What's one of the hardest things that comes with being a business owner?
There are so many hard things in business — from hiring the right team members, connecting with aligned clients, and making the scary-yet-necessary financial decisions that come with success. But the hardest thing, in my opinion, is the mindset — having the courage and grit to wake up each day and keep pushing through to your vision. I am thankful to have an amazing circle of fellow entrepreneurs who are going through the same mindset and tactical struggles as me. We are able to lift each other up and work through those challenges together.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Build a community. You'll be thankful to have a circle of friends and fellow entrepreneurs to lean on when you feel stuck or overwhelmed.
- Hire early. There is no glory in doing everything by yourself. Hire qualified team members who can do things you don't do well.
- Keep going. There are lots of hard parts of being a business owner. The good news is you get to go at your own pace to take on the challenges and successes that come with being an entrepreneur.
Where can people find you and your business?
Website: https://www.audreydigital.co/
Facebook: https://www.facebook.com/AudreyDigital.co/
Instagram: https://www.instagram.com/audreydigital/
LinkedIn: https://www.linkedin.com/company/audrey-digital/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.