Interested in starting your own entrepreneurial journey in health and beauty but unsure what to expect? Then read up on our interview with Lisa Walsh, founder and CEO of Indigena Skincare, located in Conception Bay South, NL, Canada.

What's your business, and who are your customers?

I am in the wellness and beauty business. My customers are women and men who are on a wellness journey looking for clean and natural alternatives to mass-produced chemically formulated skincare and body care.

Tell us about yourself

I've been a beauty buff since the age of 12! I love making people feel great about themselves. I became a Hair Designer in 1985, became self-employed shortly thereafter. Owning my own salons was a dream come true. I was hooked; I loved every minute of every day and won many hairstyling awards in Canada for my own creative hair and makeup work. I also wanted to teach others, so I went to Memorial University while working and graduated in 1993 with a B.A., B.Ed. in English, History, and Education. I've taught for over ten years in Post Secondary in Cosmetology and Esthetics in the province of NL.

What's your biggest accomplishment as a business owner?

Giving back to my community and mentoring others to become self-employed. Supporting young women and men to achieve their goals is very important to me.

What's one of the hardest things that come with being a business owner?

Letting go of things that are not working is hard for me; I have an extreme amount of perseverance to see things through. The stress that comes with managing your business when unforeseen obstacles cross your path can create anxiety. Managing your health and keeping your work-life balance is difficult in those times. I take time for myself more now than ever before. Keeping your focus on your plan when the future you visualize is uncertain must be top of mind.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research the market extensively and subscribe to your industry's best magazines and research.
  2. Find an excellent accountant.
  3. Keep your eyes on your money daily, focus on the next 90 days, and have a long-term strategy.

Is there anything else you'd like to share?

Thank you for the opportunity to share my thoughts here. It's very important to follow your goals and stay true to yourself, or happiness will elude you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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