Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with John Patrick, President of Attitude LLC., located in Palm Coast, FL, USA.

What's your business, and who are your customers?

I am an author and have written seven books. The books are part of a series called "It's All About Attitude." The common theme is attitude. I believe most of the big problems we face in the world are related to attitude, and the solutions to the problems have roots in attitude. All the books are technology related but are written for the layperson. I make complex topics easy to understand. Some of the subjects covered in my books are Internet technology, healthcare, robots, AI, blockchain mobile voting, crypto, and home automation.

Tell us about yourself

My first career was 35 years at IBM Corporation. I retired 21 years ago as Vice President - of Internet Technology. I was a co-founder of the World Wide Web Consortium at MIT in 1994 and was named a Fellow of the IEEE, the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity. Then I began my second career as an author. I write a weekly e-brief about healthcare and technology and am inspired by the feedback I receive from readers. I have served on numerous for-profit and not-for-profit boards.

What's your biggest accomplishment as a business owner?

I have been fortunate I was able to make the transition from being a corporate executive to being a solopreneur with just one employee - me. I have been able to share my knowledge and experience with thousands of people via lectures and my books.

What's one of the hardest things that come with being a business owner?

The challenge is knowing you can do more. As the sole proprietor, you have to set your priorities to make the best of your available time and resources.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Develop a focused strategy on your area of interest.
  2. Engage in effective communication both in person and electronically.
  3. Continually fine-tune your communications as you learn from your customers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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