Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Stephanie Martell, Owner of At Your Service Custom Cleaning, located in Dartmouth, NS, Canada.

What's your business, and who are your customers?

At Your Service Custom Cleaning is a residential cleaning service. My clients range from seniors to young families and everyone in between.

Tell us about yourself

My husband, Scott, thought of the cleaning business for me. He knew I wasn’t happy at my current job. We were sitting on our deck one Sunday morning in June, and he asked me, "what’s next? I know you’re not happy doing what you’re doing." I didn’t have an answer for him. He asked if he could make a suggestion, and I listened to his “sales” pitch. He said, "why not do something you really enjoy?" I said, "like what?" He laughed and said cleaning/organizing, of course.

He's saying how I was always looking for new ways to clean something or make our home more organized and efficient. So why not help others do that too? He said there are so many people who don’t like to do it or find the task daunting and never get started. I can help them, and I'm a people person, so that part will be easy. And so At Your Service Custom Cleaning was born.

I absolutely love what I do! That keeps me motivated to keep going each day and do the best job I can for my clients.

What's your biggest accomplishment as a business owner?

Surpassing the goals I set for my first year in business within the first six months.

What's one of the hardest things that come with being a business owner?

Knowing when to expand and allow growth naturally.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love.
  2. Look for a need in the community and fill it.
  3. Save 50% of your earnings to put back into your business and for HST.

Is there anything else you'd like to share?

Don’t get lost in making money. Don’t get me wrong, making money is good, but time is the thing you cannot get back, especially if you have a family. Set aside time every week, set your schedule, and stick to it. It will be difficult initially, but once you do, it’s easy. You’ll appreciate the time you have taken.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.