Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Ramona Woods, Vice President and CFO of Ashtae Products, located in Greensboro, NC, USA.

What's your business, and who are your customers?

We are Ashtae Products, Inc., a professional hair care company that sells to licensed cosmetologists in the US, Canada, and the Caribbean Islands.

Tell us about yourself

We have been married for 31 years and have been working together for 38 years. We are committed to helping cosmetologists create first-generational wealth from behind the chair.

What's your biggest accomplishment as a business owner?

With the grace of God, tremendous faith, and hard work, we have broken generational curses of ignorance and poverty. We are now dedicated to helping others achieve the same.

What's one of the hardest things that come with being a business owner?

Learning how to implement systems and then trusting the systems you have put in place.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what needs to be done when it needs to be done.
  2. Hire competent people.
  3. You will reap what you sow in everything you do!

Where can people find you and your business?




If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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