Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Ashley B. Jones, an Intuitive Reader, a Reiki Practitioner, and an Intuitive Life Coach, located in Denver, CO, USA.

What's your business, and who are your customers?

Ashley B Jones (my business and also my name) is a trauma-informed spiritual and holistic wellness practice that offers 1:1 and community experiences for curious, inspired, and soulful people to reconnect with their intuition, self, truth, dreams, and power. Through our work together, my clients find a deep sense of inner knowing, self-love, and joy, and thus transform their own lives. I work with women and entrepreneurs who feel disconnected from themselves, unworthy of success, unempowered in crafting the life they dream of, and unsure of what is blocking them from being truly in love with their life and the path they are on. Themes include love, dating, relationships, career, purpose, self-love, authentic, spiritual beliefs, or intuitive connection.

How do we do that, you ask? My offerings include intuitive guidance and readings, Reiki, and spiritual life coaching, all from a trauma-informed lens. The most expansive and transformative of my offerings, The Cocoon is a powerful personalized 3 - month intuitive healing container that includes all of my offerings. It is my hope through all of my work that my clients discover their power and learn to embody their most authentic selves to live the life of their dreams. By strengthening our inner tools and connection, I believe we can each build an unbreakable resiliency to life and whatever it throws at us. At the end of the day, when we have our backs, there is nothing we cannot do.

Tell us about yourself

I am a deeply curious person who has always wondered why we are the way we are and how we can find and cultivate happiness and empowerment within ourselves. This led me to pursue a bachelor's degree in behavioral neuroscience and gender and sexuality studies as I sought answers within the body, brain, and mind to understand the human experience better. During my studies, I found that the more I knew, the more questions I had. I was simultaneously going through my spiritual awakening, discovering the empowering insight that tarot cards offered me to understand myself better and the situations I was navigating. As someone whose perspective of the world was, to that point, grounded in science, data, experiments, and proof, I was blown away over and over again at the accuracy and depth that my intuition and the cards offered. I knew there was something there, answers, and that modern medicine had yet to understand or integrate.

After graduating college, I was in the midst of my healing from childhood trauma and my struggle with my mental health. I felt deeply disconnected from myself and what I wanted for my life. I was introduced to and subsequently trained in Reiki, an energy healing modality that originates from Japan, and was once again blown away by the tangible and real experience it had on my life, my affect, and my connection to my body and self.

Amid the concrete jungle that is New York City, I was rediscovering myself and what brought me joy. I was finding a deeper sense of connection to myself and inner knowing through Reiki and tarot, more than I would have ever thought possible. I was experiencing the real and positive effects they had in my life: reducing my anxiety and increasing my sense of inner connection, presence, and trust. I rediscovered myself, feeling not only seen by others for the first time in a very, very long time but also, more importantly, seen by myself.

Amongst a host of other factors, the pandemic, and subsequent quarantine being a huge one, I decided to offer these tools that had brought so much empowerment and healing into my life to others so they might find the same.

It is this work, my love for it, my belief in its power, and the awe I have watching my clients and others find relief, freedom, and joy through these practices that motivates me every day to show up and do the work that I do. People say you have to see it to believe it, and I could not believe more in myself and what Reiki, tarot, intuitive connection, and trauma-informed spiritual life coaching can offer those that are seeking a more authentic and empowered life.

What's your biggest accomplishment as a business owner?

Believing in myself. There was a lot of doubt that came up when I was first starting my business. Can I do this? Am I worthy of this dream of mine? Can I build this business? Do I deserve it? The fact that I am still here, that I bet on myself, am continuing to pursue my dreams, and am maintaining the true essence of what it is that I believe in despite the setbacks and roadblocks I have navigated all continue to be the greatest thing I have accomplished to date.

What's one of the hardest things that come with being a business owner?

As someone who considers herself a "recovering perfectionist," one of the most difficult things about being a business owner for me has been letting go of control and trusting that the hard work and time I have invested in creating my work, pouring my heart and soul into it, is more than enough.

Creating a work-life balance and establishing boundaries and routine for myself has been essential for every time that doubt creeps in and for me to be able to be the best business owner I can be. To me, this consistency and balance of self-care and dedication to the work I do have also been challenging – I am still learning to navigate it. I am incredibly grateful for the support of my friends, family, colleagues, and spiritual practices that remind me that I do not and that none of us can do it alone.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something you Love. Pick a business or a practice that you're innately good at. There are a lot of existing businesses, yes, but know that your passion, your drive, the personal flavor that you bring, and your talent, fueled by your love of whatever it is you've created your business around, will set you apart and make it all worth it.
  2. Ask For Help. Lean on your community and other entrepreneurs; it is going to make the highs that much more real and the lows that much more bearable. Community is essential to success; none of us can do this alone.
  3. Find Your Center. It will tell you when to push harder, when to keep going and hold fast, when to pivot, and when to scrap it all and start over. Only you will ever know the answer to the when questions. Your strong center and your strong why will allow you to navigate your business, protect it, and be its biggest advocate and cheerleader. It will also tell you when to ask for advice, when to take it, and ultimately how to trust yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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