Interested in starting your own entrepreneurial journey in arts and crafts but unsure what to expect? Then read up on our interview with Cailey Massey, Founder of Artfull Enrichment Inc., located in Hamilton, ON, Canada.

What's your business, and who are your customers?

Artfull Enrichment provides modifiable art programming to senior living communities across the globe. All of our programs are available online with an Artfull Membership and are designed to promote creative expression, lifelong learning, and social connectivity.

Tell us about yourself

My background is in Fine Arts with a focus on oil painting. About eight years ago, I began working for a company that owned and operated older adult living communities and saw the incredible benefits of creative experiences for people who may be facing age-related barriers. When I realized there was a massive gap in art offerings for seniors, I developed Artfull Enrichment programs to make art opportunities more accessible to underserved populations.

What's your biggest accomplishment as a business owner?

My biggest accomplishment thus far has been partnering with leaders in the senior living industry and seeing the positive impacts of Artfull programs in their communities. Our programs have shown to have a beneficial ripple effect from the individual who participates in the art program to the greater community.

What's one of the hardest things that come with being a business owner?

The most difficult part of being a business owner is the constant need to evolve and overcome steep learning curves. This is also the most exciting part of owning a business because you are continuously faced with new challenges that will ultimately push you to innovate and grow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust your instincts; if it doesn't feel right, don't do it. You will never regret listening to your gut.
  2. Create several stead-fast working parameters, for example, setting aside specific hours or days for certain tasks. Automate as many things as possible to avoid decision-making fatigue.
  3. Keep a business journal to reflect on different phases of your business and to help work through abstract problems.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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