Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Wei Bertram, Founding Director & Tea Connoisseur of Arogya Holistic Healing, located in Westport, CT, USA.
What's your business, and who are your customers?
Arogya Holistic Healing is a family-owned wellness center that bridges the gap between Eastern and Western medicine and specializes in adapting traditional treatments and herbal remedies to suit modern needs. We offer a variety of holistic services, including Acupuncture, Massage, Lymphatic Drainage, Organic Facials, Private Yoga, Energy Healing, and Wellness Consultations. We also carry an extensive collection of healing teas and tisanes, topical CBD products, and custom Chinese herbal remedies.
Here at Arogya, many of our clients come to see us because while they understand the value of investing in their own well-being, they need help starting on the path to renewed wellness. What sets us apart is our in-depth understanding of Chinese medical philosophy, herbalism, and aromatherapy which allows us to create individualized wellness programs that address the unique needs of our patients. In our holistic approach to medicine, we treat the whole person's aches, pains, feelings, fears, thoughts, and all. Wherever there is discord in the mind, spirit, or body, there is a need for healing.
Tell us about yourself
Arogya Holistic Healing began in 1997 as a tea and herb shop offering Qigong healing services and has since evolved into a leading provider of holistic therapies rooted in traditional Chinese medicine, artisan teas, aromatherapy, and natural skincare products. It was always my dream to start my own wellness-focused business dedicated to holistic healing and to cultivate a community where healthy living is promoted, encouraged, and made accessible. The Arogya Holistic Healing center is the realization of that dream to create a healing oasis offering treatments and education centered around the holistic approach to health and well-being.
What's your biggest accomplishment as a business owner?
I am proud of the strong connections and relationships I have established with my clients and within the community through my passion for Chinese medicine. However, it takes more than passion to run a successful business. We have built trust in our brand and positioned ourselves as educators in the community by sharing our knowledge of traditional healing, tea, and holistic wellness through blogs, social media, and workshops. Through our efforts, we have been able to help our clients understand the value of preventative care and take charge of their health and well-being.
What's one of the hardest things that comes with being a business owner?
As a small business owner, resources such as time and personnel are often limited, which can make it challenging to keep up with the demands of running a business and stay competitive. It's essential to build a team of employees who are flexible, adaptable, and have a broad set of skills. There is a Chinese proverb that states, "The sparrow may be small, but it has all the vital organs." In a small business, the team may be small, but each member must be able to handle multiple roles and perform various duties to ensure all necessary responsibilities are met. Small but complete, just like the sparrow.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do market research: Conducting thorough research on your industry, target clientele, and competitors prior to starting a business is crucial. Using this research, you can identify your niche, or unique offering, that differentiates your business from the competition and helps you stand out among the crowd.
- Learn about cash flow: Having a clear understanding of your cash flow and a well-managed budget are essential to ensure that you are making the most of your resources and staying on track with your financial goals.
- Run your business with integrity: Trust is a critical component in any business, and it is essential for gaining and retaining both customers and employees. Trust is built over time through consistent and transparent actions. By conducting your business with integrity, you are more likely to earn the trust of your customers and employees, and they will be more likely to remain loyal to your brand.
Where can people find you and your business?
Website: https://www.arogya.net/
Facebook: https://www.facebook.com/ArogyaTea
Instagram: https://www.instagram.com/arogyatea/
Twitter: https://twitter.com/arogyatea
LinkedIn: https://www.linkedin.com/company/arogya-holistic-healing/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.