Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Terri Ross, Founder and Co-CEO of APX Platform, located in Redondo Beach, CA, USA.
What's your business, and who are your customers?
APX Platform is an on-demand practice optimization platform focused on the Medical Aesthetics space. Our clients are Plastic Surgeons, Cosmetic Dermatologists, Medical Spa Owners, and anyone that has a medical aesthetic practice.
Tell us about yourself
I worked for Fortune 500 Medical Device companies managing teams and revenue upwards of $20M for 16 years. I started Terri Ross Consulting in 2012, working with medical aesthetic practices helping them to launch, grow, and scale. In 2020 during COVID, when practices were shut down, I had concerns about what would happen to my consulting business while also realizing It would be hard to scale. I worked with an investor who specialized in SaaS models and began to incubate the APX Platform. The realization that on-demand learning would be valuable during this time, knowing that less than 10% of medical aesthetic practices manage their data, lack the training and skills necessary to run a successful and profitable practice that having a platform that provided the training, analytics, and community would allow me to help more people. I am motivated by my 9-year-old daughter; I am a single mom and for the ability to share my knowledge and impact people's practices and lives.
What's your biggest accomplishment as a business owner?
I launched APX in March of 2021 and, in just 2 years, sold it.
What's one of the hardest things that comes with being a business owner?
- Being and doing it all.
- Managing my schedule.
- Taking Risks.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
I would say that having a plan and operational excellence is critical. Having strong financial management in place, building the right team, and customer service.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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