Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Anett Mende, Founder of Antidote by Anett, located in Berlin, Germany.

What's your business, and who are your customers?

I help my clients get out of their programmed thoughts and beliefs, rewrite their old stories and habits, and step into their next-level, empowered version so that they can create a life that feels truly authentic to them and aligned with their souls.

My clients are from all over the world, ranging from startup CEOs to yoga teachers. My methods vary as much. I'm trained as an empowerment and transformational coach, and I have a background of 20 years as a reporter and presenter working with German TV.

My empathic nature and intuitive gifts, paired with my scientifically oriented mind and corporate communication business background, allow me to tune into and speak the languages of a multitude of clients. I help them shift what needs to be shifted, healed, and transformed in order for them to realize their power and create their next-level life on all levels.

I use embodiment practices, breathwork, sound frequencies, guided meditations, inner child healing, nervous system regulation, and a multitude of other modalities, always depending on the client and their current needs. No client is the same - and I love that!

Tell us about yourself

I have been working on my own healing and empowerment for the last two decades. Growing up, I was bullied and felt deeply insecure, neither having a voice nor a clear sense of who I was. I developed severe eating disorders and carried a lot of shame and guilt, which resulted in me wearing an "I am so confident mask" wherever I went out while not feeling safe and secure within my own skin and not knowing who I actually was as a person. Therapy didn’t help, so I embarked on a journey of personal and spiritual growth and healing.

In 2013 I left my safe and stable journalism job and moved to the US - based solely on an intuitive knowing that I had to do this for my soul’s growth. By then, I was already an avid yogini and student of metaphysical and energetic practices and teachings. Over the following years, I would deepen my holistic practices and skills, and my intuitive and psychic senses would open up and deepen.

Upon returning to Germany in 2016, I was asked to coach StartUp-founders around communication and authentic presenting, and soon after that, I decided to use all of the tools and skills that have helped me feel at home, safe, and truly confident in my skin and happy with my life to help others do the same.

‘Antidote’ refers to the power we all have to be the change we want to see in the world when we choose to step out of living a life that we believe we should live, that is expected of us from family or society, and start choosing us and live our authentic soul’s expression.

Knowing what a game changer that is and what we can do and shift and change when we get out of our heads and learn to live from an embodied place with an open heart and in alignment with our soul, especially in today's world... that's what drives me each and every day.

What's your biggest accomplishment as a business owner?

Waking up every morning looking forward to living the day. Truly. Yes, I have clients who love working with me. Clients who renew their contracts over and over. Some experienced profound shifts in consciousness and had deep healing experiences within one session that they likened to a psychedelic experience, feeling freedom and unconditional love for themselves and all of life.

All of this is deeply rewarding but to wake up happy and content, knowing who I truly am and being able to serve others because of that - that's why I went into business and what feels truly satisfying.

What's one of the hardest things that come with being a business owner?

From my experience, creating and owning a business is a kind of spiritual journey—a path of initiation into the next level of consciousness. Along the way of creating anything, one will be faced with their own deep fears, insecurities, and limiting beliefs in order to rewrite them.

Creating a conscious business is a path of learning to develop from an intentional, soul-aligned space, and thus, anything that is not in alignment with the true soul Self will be revealed in order to be healed. That is the hardest and also most rewarding thing about business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be easy on yourself.
  2. Take it one step at a time.
  3. Seek joy and fun as your guiding lights.

Is there anything else you'd like to share?

YOU truly are the antidote. This world needs empowered, soul-aligned, open-hearted people to step up, fearlessly shine their light, speak their truth, and create their best lives now more than ever.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.