Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Annika Carroll, founder of Annika Carroll Consulting, located in Winnipeg, MB, Canada.

What's your business, and who are your customers?

I help professional women get control over their sleep, so they can stop living in survival mode, have energy for their loved ones, perform better at work and have fun at what they do. I use functional lab testing, nutrition, stress management, and mindfulness techniques to help them out of insomnia and burnout.

Tell us about yourself

My business was born out of my own experience with two (!) burnouts and serious sleep issues. I was exhausted but couldn't sleep and developed huge anxiety around not being able to get the night's rest I needed so badly. This went on for a couple of years until I found someone who was willing to look into what was really going on: head to toe, body, and mind.

I was a very successful HR manager before I hit my first burnout. Go-Go-Go, Type A, riding on adrenaline. And I had to learn the hard way that that is not sustainable - and even if it was, it's not healthy and not a good long-term strategy. Seeing the women, I help being able to get their energy, health, and joy back and the impact this has on their partners & children is so rewarding. This impact feels so much bigger than any project I ever worked on in the past.

What's your biggest accomplishment as a business owner?

I think actually taking the courage to start an online business during the pandemic and continuously building a business, getting more and more clients, and making an impact - one person at a time. And all that without burning out again and working and living true to my values.

What's one of the hardest things that come with being a business owner?

For me, it's being able to shut off from the business on the weekend to relax and recover.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do it. There are people out there who need your services.
  2. Invest in a mentor, someone who has been where you are today. It saves you so much time.
  3. Consistency is key.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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