Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Anietie Ukpe-Wallace, Founder of Self-Care Physio, located in Oakland, CA, USA.

What's your business, and who are your customers?

My business is a private physical therapy practice that specializes in pelvic floor health. Many of my customers are those who are in the reproductive spectrum ranging from pre-conception to menopause.

Tell us about yourself

I was originally working at a local hospital during the pandemic. Because of childcare issues, they were unwilling to continue to allow my schedule to be flexible, and I decided to leave. I knew I wanted to have more control over my time and schedule, so with the support of my partner, I decided to start my own practice. It has since continued to be successful, where I am seeing, on average, eight patients a week, which works for my schedule. I am motivated by getting to see how my patients progress and how I am able to help them get out of pain, become more functional and empower them to learn more about their bodies.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is that I am still doing well in my business one year later. I have been able to grow my clientele with very little advertising, most of it through referrals.

What's one of the hardest things that come with being a business owner?

I am not very good at establishing a big picture or where I want to see my business in 5 years, and I do not have a good road map or strategy to get myself there. If I want my business to continue to grow and thrive, I know that will be essential for me to do soon.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a good niche so that you are able to stand apart from others in our field.
  2. Start small, don't feel like you have to have a big space or the most expensive equipment; all of that can come later.
  3. Prioritize treating your customers well because they will always come back or refer their friends to you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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