Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Angel Magasano, Founder of Little Black Book: Women in Business, located in St Peters, MO, USA.

What's your business, and who are your customers?

Little Black Book is a professional women's organization dedicated to educating women in business, offering connection-based events, and engaging in philanthropy.

Tell us about yourself

The vision of Little Black Book: Women in Business is to meet women where they are and support them as they become the person they aspire to be through educational and empowerment programming.

What's your biggest accomplishment as a business owner?

I have two giant accomplishments. In the category of philanthropy, Little Black Book conducts the largest Toys for Tots drive in the greater St Louis region. Our collection serves 20-25% of the children in need in our community. My overall largest accomplishment is establishing the Little Black Book community, which serves over 400 women business owners across 6 counties in Eastern Missouri and Western Illinois.

What's one of the hardest things that come with being a business owner?

One of the hardest things for me as a business owner is managing all of the aspects of the business. There is so much more that is necessary to grow a successful business than just an idea and passion. Setting and respecting budgets, managing client services, social media, and planning and populating events can become overwhelming if not handled properly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The three tips I would offer any new business owner are as follows:

  1. Hire a bookkeeper and CPA as soon as possible. Find a professional willing to partner with you to make meaningful suggestions about forecasting and projections, tax management, etc. A solid financial partner is invaluable.
  2. Save time and money by hiring out tasks that you are not good at or do not enjoy. So many new business owners spend too much time figuring out the aspects of the business they don't fully understand. Hire a professional. It's worth the investment.
  3. If it brings you joy, do it...if it doesn't bring you joy, don't. Sometimes it's time to recognize that the idea you're chasing is not going to work. When a service or product line becomes frustrating and/or unsuccessful, cut it and move on.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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