Interested in starting your own entrepreneurial journey in handcrafts but unsure what to expect? Then read up on our interview with Amy Hughes, Founder of Amy Catherine Designs, located in Bastrop, TX, USA.
What's your business, and who are your customers?
I am the owner/designer for Amy Catherine Designs. Anyone aspiring to be inspired and choose joy.
Tell us about yourself
I was a mom of three little kids, always at a sporting event. I started creating custom charm jewelry with my kid's numbers and photos on them. All the moms wanted them too! So I began to sell them. I handcrafted photo ornaments, and they have stayed as one of my top sellers 20 years later. This led to a tween line and wholesale. I did these for years. Then my mother was diagnosed with Dementia, and it came to a halt. During her illness and as her caretaker, I was struggling every day. I had to do something to change my thought pattern. So always choosing joy was my mantra every day. It changed my life. So in my mom's honor, I created my Always Choose Joy line that I am so proud of.
What's your biggest accomplishment as a business owner?
My product was featured on Good morning America for Deals and Steals and also on Today show, I was featured on Holiday Steals and deals featuring my Photo Keepsake Ornaments.
What's one of the hardest things that comes with being a business owner?
Marketing, keeping the momentum when times are slow.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Keep it simple at first.
- Keep going after you hear No.
- Keep believing in yourself, and try not to compare yourself to others' accomplishments. Rather make them a goal.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.