Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sierra Henley Ashburn, Founder of Amplified Innovation, located in Nashville, TN, USA.

What's your business, and who are your customers?

Amplified Innovation. Business Strategy. Operations Development. Administrative Support.

We are the team that meets you in the deep waters when you are floundering and pulls you back to shore to focus on your zone of genius and have some balance in your day-to-day life.

Our clients are businesses that are:

  • Desire action but are overwhelmed and don’t know what step to take next.
  • Ready to release items on their to-do list.
  • Scaling and needing organization.

We partner with businesses in all different industries that are creating a positive impact in the world. Our goal is to collaboratively support positive impact by integrating support that aligns with the brand, mission, and vision.

Tell us about yourself

As a homeschooled mom of five kids, cultivating a life of balance and joy is my goal. Early on, clarity for this lifestyle was limited. However, I knew I wanted to help others, and I found a way to combine this desire to help with my ability to build relationships and my business skills.

I took the leap, trusted the timing, and found my zone of genius in strategy and operations. My children and helping others still remain key motivators in my day-to-day journey. Now I am also truly excited to be in a position to build a team and provide opportunities for others.

What's your biggest accomplishment as a business owner?

I am creating a non-toxic workplace for my team and opportunities where they can engage in work that lights them up without sacrificing themselves, their time, or their families. We are so very grateful for all of the businesses and nonprofits we have had the opportunity to support.

What's one of the hardest things that come with being a business owner?

A challenge that is consistent and requires awareness and an intentional approach are called a boundary. I am creating a flow that aligns with my core values and honors myself as well as my vision for my business and the clients our team supports. This is an area of focus for myself, my team, and my clients.

We are all working on it, individually and together. As a collective, we have a mindset to be respectful to ourselves and others in a way that assists with shifting the narrative to the concept of healthy boundaries and communication being appropriate and expected norms in business practices.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do it. Launch the business, the new offer, the new idea. Don’t wait any longer. Even if it has risk, all will be okay.
  2. Document everything. As an entrepreneur, you do so much independently. While juggling all the balls and balancing all the plates simultaneously, writing down your process and steps will benefit you and your future team.
  3. Ask for help. We are a community, even if you don’t know each of us yet.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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