Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Amanda Carro, Owner of Soap Not Soup, located in Marina del Rey, CA, USA.

What's your business, and who are your customers?

I make small-batch cold process soap and other body products such as lotion bars, shower steamers, and floral sachets. My customers are people that appreciate handcrafted and unique products that not only smell good but look good and feel good too.

Tell us about yourself

It started back in April 2020 when I was lying in bed trying to find a soup recipe when I mistyped it and wrote "soap" instead. I fell down the rabbit hole of research and decided to buy my first kit. From there, I started formulating my own recipes and designs. I've always been into DIY products, and I really loved the freedom and creativity that soap making brings. The joy of making soap is what motivates me. I find the process relaxing, and I appreciate that it's a product that serves a useful purpose.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was receiving my first wholesale order and selling my lotion bars at two local farmer's markets. Being able to interact with customers face-to-face and educate people about my product and company makes me so happy.

What's one of the hardest things that come with being a business owner?

The hardest thing about being a solo entrepreneur is having to play all the roles that come with running a business. It isn't just about me making soap. I have to build my website, photograph my products, create captivating social media posts/other marketing material, package and ship orders, and so much more. Larger companies have multiple people and teams to fulfill these jobs, but when you are solo, you have to do everything. It can definitely get overwhelming, but when everything comes together, it's so beautiful.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research similar products and join support groups. I am part of a few soap-making groups on Facebook where we can ask questions and receive advice from real people that have gone through the same experiences. No matter your business, there is always so much to learn, and you should always be asking questions.
  2. Be active in your business and seek out opportunities. DM those influencers, cold call distributors, and talk to the vendors at your local craft fairs and farmer's markets. Opportunities don't just appear; they need to be sought out.
  3. Choose a business you have a passion for. It's so much easier to sell a product when your customers can see how much you care about what you make and believe in your product.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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