Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Chris Burger, Owner of alternative OATS, located in Alexandria, VA, USA.

What's your business, and who are your customers?

We are a premium, GF, and 'accidentally vegan' oatmeal brand re-thinking the possibilities of oatmeal and oat-based products, using unique ingredients that have never entered the oatmeal equation before. Our customers care about their health and what they put into their bodies and want an experience from the foods and brands they trust to fuel themselves and their families.

Tell us about yourself

The inspiration for alternative OATS came amidst a career transition during the pandemic. The desire to tweak a 7-year oatmeal recipe we ate at home sparked an idea that our innovative recipes could have the potential for a business.

What's your biggest accomplishment as a business owner?

In our just over 1-year of operations, we have been honored to participate in a Target retail-ready program, collaborated with Dogfish Head to produce an oat-centered beer, and launched our wholesale product line, hitting store shelves in the DMV region.

What's one of the hardest things that come with being a business owner?

Looking past moments of uncertainty, access to capital to maintain growth.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be ready to give it everything you've got. If you're going to 'jump in,' you must fully believe in yourself and your product or service. There will be failures and mistakes. Make sure you allow them to happen but learn the process from them.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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