Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Amanda Bullat, Owner of Alpine Nutrition LLC., located in Joseph, OR, USA.

What's your business, and who are your customers?

An online nutrition counseling practice helping women in midlife undiet their lives and create a healthy relationship with food through intuitive eating, gentle nutrition, and mindfulness.

Tell us about yourself

I became interested in nutrition as a competitive marathon runner. I wanted to gain a competitive edge through nutrition. However, during grad school to become a dietitian and nutrition counselor, I came face to face with my own disordered relationship with food and exercise. I realized how cultural messages around ideal feminine beauty and athletic performance created my dysfunctional relationship with food.

After years of my own recovery work, I'm deeply committed to helping women in their 40s and 50s heal their relationship with food and their bodies by undieting their beliefs about food, exercise, and health. When women in midlife heal their relationship with food, we eliminate disordered eating and body shame for all future generations.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner so far is ditching my other 9-5 support jobs to focus 100% on my nutrition counseling practice. Doing so has given me time to host a podcast, create weekly emails for my community subscribers, and collaborate with colleagues in ways I never thought possible.

What's one of the hardest things that come with being a business owner?

It takes grit to be a creative online business owner. Learning to have compassion for myself and my business as we survive the ups and downs of being a 1-woman show has been the most important lesson for me to practice daily.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get crystal clear on your purpose for creating the business - beyond financial gains.
  2. Learn who your ideal client or customer is and get to know them intimately.
  3. Don't give up. Find compassion for yourself on the hard days. Reflect on the deeper why behind your business. Keep going.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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