Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jen Borley, Owner of Alo Health, LLC., located in Appleton, WI, USA.

What's your business, and who are your customers?

I own and operate Alo Health, LLC, a holistic wellness clinic focusing on supporting normal, healthy functions. My clients are from across the lifespan and, although they have tried many traditional treatments, have unresolved chronic health issues like indigestion, pain, and hormone imbalances. I help people overcome underlying stress in the body so they can resolve their symptoms and get back to living a fulfilling life.

Tell us about yourself

I have always wanted to help people live healthy lives. I worked in traditional nursing settings for over 20 years and always longed for a better way to approach wellness. I searched for a resolution to autoimmune thyroid, endometriosis, indigestion, migraine, and chronic joint pain for years, going down multiple rabbit holes. I was dedicated to overcoming these challenges naturally. When I found The Food Enzyme Institute over a decade ago, I started studying enzymes and how providing stressed organs and systems of the body with the right nutrition could help resolve the stress. I experienced hope-filled healing and knew that I had to incorporate it into a plan to help others. It took me several years to jump in, but when I did, I completed my certification in one year and began helping others. I met a few exceptional mentors along the way and eventually partnered with one at my current clinic, Alo Health. I now own the clinic and get to serve my clients with enzyme nutrition, mindset, behavioral coaching, and pulsed electromagnetic field therapy. Seeing real improvement in my client's quality of life is so rewarding!

What's your biggest accomplishment as a business owner?

I have learned so much about how to manage all of the hats of business ownership. I became a business owner on February 1, 2020. We all know how much the world has changed since then with a worldwide pandemic. In October of 2020, my business partner relocated out of state. Taking the reigns as a fairly new business owner and growing the business has been my biggest accomplishment.

What's one of the hardest things that come with being a business owner?

Balance! I could work 24/7. Learning to set boundaries was challenging but so worth it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take the time to plan your budget but don't make it too complicated.
  2. Get an accountant to guide you.
  3. Set healthy boundaries with your time.

Is there anything else you'd like to share?

Share your story! People want to know that you are real and relatable.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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