Interested in starting your own entrepreneurial journey in business services but unsure what to expect? Then read up on our interview with Cole Shapiro, Co-Founder of Alkeme, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Alkeme provides creative production services for D2C brands that drive performance marketing results.

Tell us about yourself

I have played integral roles in some of the United States' fastest-growing full-service digital agencies, increasing total revenues from $1M to $25M+. Specifically focused on building and establishing operational efficiencies for both Business Development and Services teams, I developed a knack for individual contribution, process development, team management, and data-driven solutions at scale. Through my experiences, I developed a stronger connection to the creative side of marketing more than anything but realized a gap in the market where creativity lays as the largest category of demand and remains undervalued. This is the idea that drove the foundation of Alkeme – an agency specializing in creative video services that drive performance marketing results.

We are motivated by our system, which is designed to ensure that we are constantly iterating, optimizing, and delivering fresh content based on what is indicating the most effective metrics. Because of this infrastructure, we have had the fortune of working with some of the world's most innovative and successful eCommerce companies.

What's your biggest accomplishment as a business owner?

Establishing operational efficiency at scale for businesses generating more than $25M in gross revenue.

What's one of the hardest things that come with being a business owner?

Dealing with the unknown and learning how to delegate effectively to ensure that all parties remain happy, efficient, successful, and motivated.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Learn how to delegate.
  2. Fall in love with reality, not potential.
  3. Know when to say yes and when to say no, while understanding how it impacts the long-term success of your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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