Interested in starting your own entrepreneurial journey in business consulting and services but unsure what to expect? Then read up on our interview with Candice Pascoal, CEO of Alfredus Prosperitas, located in New York City, NY, USA.

What's your business, and who are your customers?

Alfredus Prosperitas is what's happening in technology, innovation, and entrepreneurship in America today. Alfredus' work pushes boundaries and creates real change for tomorrow. Alfredus' methodology is a favorite among American C-levels pressed to bring in higher and faster results with controlled costs. The agency focuses on building solid marketing strategies & digital innovation backed by quantifiable results.

We work fast and with complete transparency to bring Marketing Impact and Digital Innovation to our clients either by plugging in to execute their existing plans or by bringing in ambitious, fresh, and innovative ideas to increase their market share considerably. We focus on lasting results.

Tell us about yourself

After two decades of groundbreaking creative work, generating measurable results for large American companies such as Microsoft and KPMG and winning the prestigious Cartier Award, I founded the boutique agency Alfredus Prosperitas (NYC).

I have been responsible for the exponential growth of American companies abroad on companies I led from NYC or Amsterdam. I won important awards for UX Innovation, Digital Impact (Cartier Awards), and Innovative Communication (Proxxima). I have been in news channels such as New York Times, Forbes, TED, and CNN.

I am named as one of the most innovative entrepreneurs in the tech industry and have been named one of the people that will change how we live and do business in the next 20 years, aside from Jorge Paulo Lemman, Justin Trudeau, and Melinda Gates. I am fluent in four languages (English, Portuguese, Spanish and French). I began my career in NYC as VP of Global Business at 23 years old. After that, I headed the international and digital expansion of large American companies in over 120 countries before specializing in the tech industry and being a respected name in the field since 2013.

What's your biggest accomplishment as a business owner?

To launch the number 1 crowdfunding platform of LATAM, and to launch the hottest Digital Marketing Innovation Agency in NYC right now,

What's one of the hardest things that come with being a business owner?

To balance urgent versus important.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Focus on numbers, be flexible and forget vanity metrics.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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