Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Alex Leonard, founder of AL Media, located in Huntsville, ON, Canada.

What's your business, and who are your customers?

AL Media is a company that helps brands talk about sustainability. Our Brand is well-positioned with Toronto and Southwestern Ontario within Canada to be at the leading edge of helping innovative companies in the environmental sector excel with stellar video marketing and a strong in-person presence with stunning mural displays. 👏

Tell us about yourself

My name is Alex Leonard, and I am from London, Ontario. I work as the founder of Alex Leonard Media. As a co-founder of the Pollinator Pathways Project and board member for the London Urban League, I am committed to improving the environment and fighting against climate change. I have my Masters in the Environment and Sustainability program at Western University and Bachelors in Communications, Cultural Studies, and Philosophy from Concordia University. My motivation is to find ideal opportunities for improving our environment, both in the wild and within urban communities.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is finishing my award-winning and international premiering documentary film, "Humans and Elephants." The video was 7-8 years in the making of recording content, with three years working on editing the film. Coronavirus gave me the energy needed to push me to complete the project.

What's one of the hardest things that come with being a business owner?

I believe one of the hardest challenges is finding a sustainable revenue model and generating consistent business for your company/organization while you're continually in the process of continuing your craft. You need business to get better, so there's an element of trust and confidence that needs to be emitted, despite your own hesitations and insecurities. Entrepreneurs need to have incredible self-motivation to GET SHIT DONE.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Embrace failure; fail often and fail forward.
  2. Find a mentor to help you grow.
  3. Complexity kills execution; be in action, not in motion.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.