Interested in starting your own entrepreneurial journey in fitness but unsure what to expect? Then read up on our interview with Cassandra Thompson, owner of Brass Belles, located in Mississauga, Ontario, Canada.

What's your business, and who are your customers?

Our Business is to bring women to an adult play zone where they can feel safe and inspired to connect with their sensuality or strength. We support women of every shape and size to step outside their comfort zone, embrace aerial fitness and other crazy and fun fitness classes they won't find at a typical gym. We make fitness fun. Inspiring and building better communities!

Tell us about yourself

I have no business being in this business. I started when I was 41 (ten years ago), and I haven't looked back. I'm inspired every day to see the growth and success of our students and myself. I love the camaraderie and shenanigans our little studio provides!

What's your biggest accomplishment as a business owner?

I always say that a studio is just four walls and a roof. My biggest accomplishment is providing a safe space for the various students and instructors to turn our studio into their best place to grow and learn from each other. To inspire and achieve, to be sexy or strong, silly or polished. To create and learn, to come once or every day. My biggest goal is to impact the lives of my students.

What's one of the hardest things that come with being a business owner?

One of the hardest things is picking one hard thing about being a business owner. You have to be a jack of all trades and an expert of none. Watching people give up on themselves or belittle themselves and surviving the ups and downs of business in a pandemic. The very hard thing is to consider our studio a business. It is more like a fun-loving, motley family. Taking things personally is so easy to do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I don't think that I'm the best person to turn to in order to look for business tips because doing something you love usually sucks the love out of it. Try to keep a balance in your life. Rely on others, but don't trust too much in any one person. Grow a team. And always be nimble and able to adapt. The world is too big for the ego to get in the way.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.