Interested in starting your own entrepreneurial journey in career development but unsure what to expect? Then read up on our interview with Andy Watkins, President of Advise Your Career, located in Bentonville, AR, USA.

What's your business, and who are your customers?

We are a career coaching business company that services customers in many different ways. We offer career services, guidance, and counseling on various career topics and situations. Our tagline is helping you achieve your career dreams!

Tell us about yourself

I started my business in 2017 when I was displaced from my job after 18 years of working for the company. I did not have a ton of options with career transition as I really never had to interview in my tenure. In addition, I did not have a resume as well. My company provided career service assistance with my transition; however, I did not find that experience enjoyable. In fact, it felt very transactional. It was at that moment that I knew I could provide a service that was more personable.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is personally satisfying 1000 customers since I started. I just hit that milestone this year.

What's one of the hardest things that come with being a business owner?

The hardest thing I face as a business owner is wearing all of the hats. Servicing my customers is my top priority. However, I also have to manage the cash flow, work the referral pipeline, build the company brand, and post on social media. It can be challenging juggling all of the things necessary to run the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Identify the problem you are solving--Research on the front-end of what already exists.
  2. Build a business plan and periodically measure yourself against that plan.
  3. Take care of the customer first.

Is there anything else you'd like to share?

Be passionate about what you do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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