Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Daina Daniels, Founder of Adventurist Soap Co., located in Morrison, CO, USA.

What's your business, and who are your customers?

Adventurist Soap Co. is a natural and biodegradable products business whose purpose is to make soaps and lifestyle for the adventurous-spirited person!

Tell us about yourself

I'm Daina. I was inspired by other makers; I loved watching videos of other soap makers making soap; it was so therapeutic! I wanted to make my own products without all of the other yucky chemicals and added ingredients; as someone who grew up with a bad case of eczema, using natural and plant-based ingredients was very important.

My motivation is that I get to help build a community of adventure enthusiasts around my business, and I get to network with other organizations that want to see more underrepresented people in the outdoor space (black, brown, disabled, etc.)

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been building a loyal customer base who share the same vision of encouraging outdoor adventure.

What's one of the hardest things that come with being a business owner?

The hardest thing about being a business owner is not giving up. It is so easy to get discouraged and think that you're not good enough or that you don't belong in this space. It's so important to stay positive and be kind to yourself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start.
  2. It's hard, but don't give up.
  3. Believe in yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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