Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Anthony Higman, Founder and CEO of ADSQUIRE, located in Philadelphia, PA, USA.
What's your business, and who are your customers?
We provide digital marketing services for law firms and help them to make more money by expanding their brand presence online and bringing in the kind of cases that they want.
Tell us about yourself
I am extremely passionate about advertising and how it works both inside platforms as well out in the real world. It incorporates all of the things I am passionate about: creativity, art, copywriting, problem-solving, and analytical thinking, and it also crosses into journalism, politics, and legislation.
What's your biggest accomplishment as a business owner?
Moving into our office in center city Philadelphia with an amazing view of the city! This was a huge accomplishment, and it just so happens that our office is actually located inside a law firm, and we have already started working with multiple lawyers in the office. In our first office, I put a picture on the wall of a beautiful view of the center city skyline, and 14 months later, we moved into the office, and that is our actual exact view now!
What's one of the hardest things that comes with being a business owner?
I would have to say all of the hats you need to wear and the things that you don't think will take a long time actually really do. You work longer and harder than you expected, but it is also extremely rewarding at the same time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get processes in line early.
- Hire for trainability and intelligence.
- Get good at sales early - it is one of the most important things.
Where can people find you and your business?
Website: https://adsquire.com/
Facebook: https://www.facebook.com/AnthonyHigman215
Twitter: https://twitter.com/AnthonyHigman
LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.