Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sean Daily, Founder of Adentities, located in Santa Rosa, CA, USA.
What's your business, and who are your customers?
My business is called Adentities (https://adentities.com). We help businesses identify their website and ad campaign-based visitors and expand the information they know about those visitors to help improve ad/marketing campaign ROI, lower advertising costs, and massively increase company revenue.
Tell us about yourself
I'm a passionate tech & marketing entrepreneur who likes to disrupt industries/marketplaces with innovative concepts, combined with that providing 2nd-to-none customer service to clients, which I learned from watching my father work as a GM in the hotel industry for 50+ years.
What's your biggest accomplishment as a business owner?
Having successfully built and sold multiple multi-million dollar businesses and maintained a solid work-life balance (i.e., I actually have gotten to know my kids) along the way.
What's one of the hardest things that come with being a business owner?
Uncertain economic times, difficult clients/customers, hiring and retaining quality workers, delegating to others.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Learn to delegate everything except what you love to do and/or are great/necessary at doing.
- Start the business with your exit vision in mind -- who is buying you/how are you exiting, for what price, what do the transition and your role look like afterward, etc... start with the end in mind!
- Don't do anything you aren't gifted at and/or have passion for because the hard days will be much harder if you aren't all it. Ultimately business should be about sharing your unique gifts with the world in some way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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