Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Adam Pfau, Founder of Pfau Fitness, located in Jericho, NY, USA.
What's your business, and who are your customers?
My business is called Pfau Fitness. My customers are anyone who is looking to get in better shape and improve their overall health.
Tell us about yourself
I've been passionate about fitness since I was 15 years old. I always knew I'd like to make a living from it, but I wasn't sure how. I frequently reflected on my fitness journey and how much I struggled in the beginning due to a lack of guidance and useful information. I decided that I would be that source of information and guidance for people who are currently in the position I was in when I started in order to make their fitness journey easier. My motivation is simply seeing the results and feedback from people who I've helped.
What's your biggest accomplishment as a business owner?
I'd say either hitting 1 million followers or $1 million in revenue. The number 1 million is pretty cool.
What's one of the hardest things that come with being a business owner?
The fact that I am the one responsible for any issue that comes up. When you work for someone else, you have responsibilities, but if something does go wrong, there is ultimately someone else above you who has more invested in the outcome. When you're the owner, it's all on you.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on your passion, not money. If money is your primary motivation, you'll probably fail.
- Don't become complacent. Realize you have a lot of competition constantly trying to take your customers. If you're not always striving to improve, your competition will pass you by.
- Don't be afraid to delegate tasks to others. It's normal to think you need to do everything because no one cares more about your business than yourself. Realize you are not an expert in everything, and you can't possibly be everywhere at once, especially if you plan to grow in the future.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.