Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lucinda Cross, President of Activate Worldwide LLC., located in New Rochelle, NY, USA.

What's your business, and who are your customers?

Activate Worldwide LLC. is a boutique marketing firm that supports small business owners with leveraging and monetizing their services and products. When small businesses reach a crossroads between stalled growth and scaling to new levels, Activate Worldwide is here to bring a fresh perspective, and assess and strategize their brand authority. Where a business owner may see no light at the end of the tunnel, we see opportunities to reposition their brand and diversify their revenue model.

Tell us about yourself

I got started in my business because I was a single mom with two children, and I needed passive income. I then started making more money in my side hustle and decided to put in my letter of resignation. I have been an entrepreneur since 2006, and the same two kids I was struggling with are now a senior in college and a freshman attending Hampton University. What motivates me each day is knowing I am doing something for them that my parents couldn't financially do for me.

What's your biggest accomplishment as a business owner?

Receiving the lifetime achievement award from former president Barack Obama.

What's one of the hardest things that come with being a business owner?

Building a team and raising capital.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Identify a niche.
  2. Build a loyal tribe and following.
  3. Create content and solutions for that tribe and that niche only.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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