Interested in starting your own entrepreneurial journey in training and development but unsure what to expect? Then read up on our interview with Aahd Wissam, Founder of The Leadership Adviser, located in Dubai, UAE.

What's your business, and who are your customers?

Learning & Development. Individuals who are seeking a result-driven Executive Coach and companies that want to have a learning and development program that engages employees and delivers SMART goals.

Tell us about yourself

I got started on my business at the beginning of the pandemic as I took time off for self-introspection. This journey led me to want to help people. Being an Executive in an international corporate environment, I made some decisions which, by the insight, I would not have taken if I had in my circle an objective person to coach me! Merged together, these two thoughts led me to Executive Coaching. What drives me every morning is that I know that through my Learning & Development programs, I can help hundreds of people lead better careers, be happier in their jobs and lives and contribute positively to the company that employs them.

What's your biggest accomplishment as a business owner?

To constantly develop myself to become the best at what I do and find ways to be ahead of the competition.

What's one of the hardest things that come with being a business owner?

Loneliness at the top!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you are passionate about what you are doing.
  2. Get a partner or a coach to share ideas and inspirations and to give you the drive when the going gets tough.
  3. Invest in digital marketing and automated processes to scale your business rapidly.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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