Interested in starting your own entrepreneurial journey in a clothing line but unsure what to expect? Then read up on our interview with Camila & Valeria Velandia, Founders of Miel Sisters, located in Westmount, Quebec, Canada.
What's your business, and who are your customers?
At Miel, we focus on innovation and engineering the world's best underwear and bras. Thanks to advanced knitting technology, our collection features versatile and flattering designs that don't pinch, bind or chafe. No wires. No tags. No seams. Just a whole lot of comfort.
Our fabrics are protected with Guardin, a plant-based antimicrobial protection that fights bacteria and keeps bras and panties fresh and odour-free. We draw our inspiration from today's women.
She is strong, confident, sexy, and on the move. She works, plays travels, and embodies the essence of a life in balance. Our pieces not only fit her lifestyle, they complement it. They move the way she moves.
Tell us about yourself
As sisters and best friends who always worked, played, and exercised together, we continually faced the same problem: how to stay fresh, comfy, and sexy from morning to night, without having to change underwear a million times a day.
With this idea in mind, we set out to find a solution for busy, stylish women on the go. Our motivation is to get to work together every day and put out a product we are very proud of, with no compromises.
What's your biggest accomplishment as a business owner?
Our professional success has been defined by making the best products possible and hearing our customers tell us that they have a drawer full of panties and bras, but ours are the ones they reach for first thing every morning to look and feel their best.
It hasn’t been pure luck. Our success is the result of persistent, painstaking work paired with support from many people, particularly our community of raving fans.
What's one of the hardest things that come with being a business owner?
The biggest challenge is building awareness and helping dispel all the misinformation in the beauty industry that you need to be uncomfortable to be sexy. Once women try our products, the rest is effortless.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Building a great brand is not about logos or slogans. It has more to do with focus, discipline, and hard work – and thousands of small decisions. It has far less to do with inspiration and creativity than one might expect. It is often about having the courage to turn down opportunities that are not aligned with your core principles so that you can stay true to your vision and values.
Is there anything else you'd like to share?
As mothers and entrepreneurs originally from Colombia, we felt compelled to play an active role in helping women in our homeland and eventually well beyond these borders.
We are proud to join forces with MotherFood International® to give mothers and babies the support they need when they need it most, thanks to the Mommy&Miel campaign.
With every Miel® item purchased at mielsisters.com, Miel Sisters will donate a fortified prenatal health bar to a pregnant or lactating woman in need in Colombia.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.