Interested in starting your own entrepreneurial journey in training and education but unsure what to expect? Then read up on our interview with Alejandro Sanchez, Co-Founder of 4Geeks Academy, located in Miami, FL, USA.

What's your business, and who are your customers?

We are one of the top coding schools in the world. Anyone interested in becoming a software developer or specializing in Data Science, Machine Learning, and other coding-related careers comes to us for training and career support. 80% of our students got a job after graduation with an average +30% increase in salary. We graduate 500+ people every year in more than 20 countries worldwide.

Tell us about yourself

I co-founded one of the biggest software development companies in LATAM. We grew a lot and were always in need of new talent. We started by creating our internal school, but after a few years, I fell in love with the education business and decided to branch out. Since I was living in Miami, I started school there, and we have become the most prominent coding school in the city and one of the biggest in the world.

I fell in love with teaching code because I understood how significant the need for software developers was and how challenging it was to fill the gap. Education is one of the most traditional industries craving innovation and solutions to help up-skill and train the current and future workforce.

What's your biggest accomplishment as a business owner?

We have never received any funding and have been able to grow the company from 0 to 7 million dollars in revenues in 6 years.

What's one of the hardest things that come with being a business owner?

In today's economy, it is tough to adapt to all the economic changes with COVID and all the other variables constantly changing.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be an expert in the industry you are trying to disrupt.
  2. Focus on a very narrow problem.
  3. Try scaling vertically without adding much complexity to the business. For example: Opening new markets increases the difficulty by one order of magnitude.

Is there anything else you'd like to share?

For anyone interested in learning to code or specializing in Data Science, AI, Machine Learning, or Blockchain, we have created the referral code SUBKIT2022 that you can use to apply here:

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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