Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Darren Virassammy, Co-Founder, and COO of 34 Strong, Inc., located in Elk Grove, CA, USA.

What's your business, and who are your customers?

34 Strong creates great places to work. We help create strength-based organizations that thrive because of highly engaged employees. We started the company to change the workplace experience to transform the next generation. When people are more engaged at work...they are better parents, spouses, friends, and community members. You can learn more about us HERE:

Tell us about yourself

Below is a link to my Story from my personal Podcast: The Nature Advantage:

What's your biggest accomplishment as a business owner?

I never really love this question...I am a firm believer in the power of making your is the little accomplishments that show up and create the "big accomplishments." I am very happy with the work that our team does for each other...we focus on eating our own cooking and making 34 Strong a Great place to work. Through this regular work...we were recognized in 2021 as an Inc. Magazine Best Workplace. We have consistently been the fastest-growing company in our region and last year made Inc. as well. I am very happy that we have done that in a healthy, sustainable way that has also allowed us to expand our charitable giving focus as well. We want to do well and do good in our communities. That is happening because of the little accomplishments.

What's one of the hardest things that come with being a business owner?

Staying Resilient and working through adversity to get to brighter days.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find something you know nothing about non-business related. Suck at it...embrace the suck and get comfortable in the uncomfortable. Track your progress and watch how you move from adversity to resilience and growth.
  2. Abundance mindset - Have one.
  3. Play to your strengths and manage around your weaknesses with complementary partners/relationships: What is your Genius zone, and what is your grind zone. Work with those who can manage your weaknesses.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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