Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Missy Koefod, CEO of 18.21 Bitters, located in Atlanta, GA, USA.

What's your business, and who are your customers?

We are a small-batch cocktail mixer company hand making a variety of delicious cocktail mixers in Atlanta, GA, for anyone who loves a good cocktail or mocktail!

Tell us about yourself

I was an attorney and was diagnosed with a rare and aggressive form of cancer. After facing my own mortality, I wanted to do something I was passionate about, and building businesses is my passion!

What's your biggest accomplishment as a business owner?

Creating a product from scratch that is now available all over the US and in several countries!

What's one of the hardest things that come with being a business owner?

Juggling every single job from toilet cleaner to CEO to a salesperson to HR.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make friends with other entrepreneurs. Entrepreneurship can be lonely!
  2. Set up systems! Having the right systems can save you from being overwhelmed.
  3. Hire a great team! I am so grateful to have an amazing team! They have been instrumental in our success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.